Biography 

Matt Navarra is a leading social media analyst and industry commentator specialising in the strategic, cultural and policy impacts of major platforms including X (formerly Twitter), Instagram, TikTok, Meta and LinkedIn.

He is widely regarded as one of the most reliable early sources on platform updates, product changes and governance shifts, regularly breaking news on new features, algorithm changes and creator-economy developments ahead of official announcements. His work helps creators, brands, publishers and policymakers understand how opaque platform decisions translate into real-world impact.

Matt’s analysis is frequently cited by major international media outlets including BBC News, CNN, CNBC, Bloomberg, The New York Times, The Guardian, The Financial Times and The Washington Post, and he is a regular on-air contributor across television, radio and podcasts discussing social media regulation, online harms, platform accountability and digital culture. He has also appeared in several high profile documentaries, including Depp vs Heard (Netflix).

Alongside his public commentary, Matt advises senior leaders and global organisations on social platform strategy, audience growth, creator partnerships and risk management in fast-changing digital environments. His clients and collaborators include leading brands and technology organisations such as Meta, Google, TikTok, Pinterest, Adobe, the BBC and the United Nations, as well as major agencies and media groups.

He is the founder of Geekout, one of the most influential independent media brands for social media professionals. The weekly Geekout Newsletter reaches 30,000+ marketers, creators and social media leaders working across global brands, agencies and public-sector organisations. Geekout features Matt’s analysis of the latest platform developments alongside practical, decision-ready strategy guidance for industry leaders.

Matt is also a frequent keynote speaker and moderator at many of the world’s leading industry conferences and events. Known for his fast-paced, energetic and often humorous take on major industry shifts, he has appeared on stage at TNW Conference, OMR Festival, the 1 Billion Followers Summit and Social Media Week, among others.

Career highlights

• Over 20 years’ experience in social media, digital communications and platform analysis.

• Former Director of Social Media at The Next Web (TNW), leading global social strategy for a major international technology publisher.

• Previously served as a digital communications advisor to the UK government, including 10 Downing Street and the Cabinet Office.

• Founder of Geekout, an industry-leading newsletter (30k+ subscribers) and professional community for social media and marketing leaders.

• Regularly cited by top-tier global news media as a trusted source on platform policy, governance, creator economies and emerging trends.

• Frequent keynote speaker and moderator at international conferences and industry events across social media, marketing and the creator economy.

Areas of focus

• Social platform product strategy and algorithm change

• Platform governance, regulation and transparency

• Creator economy and online audience behaviour

• Digital culture, misinformation and online safety

• The intersection of technology, media and public discourse

Official links

• Website: https://mattnavarra.com

• Geekout Newsletter: https://geekout.mattnavarra.com

• Threads: https://www.threads.com/mattnavarra

• X (formerly Twitter): https://x.com/mattnavarra

• LinkedIn: https://www.linkedin.com/in/mattnavarra/

• Instagram: https://www.instagram.com/mattnavarra